This project encompasses branding, packaging, and web design for Cheat Code, a 1980s-themed arcade bar.

This project encompasses branding, packaging, and web design for Cheat Code, a 1980s-themed arcade bar.

Brand Design

Brand Design

Creative Direction

Creative Direction

Product Packaging

Product Packaging

Project Overview

Project Overview

Cheat Code is a fictional video arcade concept brought to life through bold, era-specific branding inspired by the 1980s golden age of roller rinks and dance clubs. The objective was to develop a cohesive visual identity using iconic elements such as neon lighting, retro gradients, and geometric iconography.

Role

Role

Brand Designer

Creative Director

Tools

Tools

Photoshop

Illustrator

InDesign

Concept Development & Initial Logo Sketches

Concept Development & Initial Logo Sketches

Concept Development & Initial Logo Sketches

Inspiration

Inspiration

Brand Guide

Brand Guide

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