A comprehensive branding project for Lexford, a financial institution designed to convey trust, professionalism, and timeless strength.


A comprehensive branding project for Lexford, a financial institution designed to convey trust, professionalism, and timeless strength.


Brand Design

Brand Design

Creative Direction

Creative Direction

Project Overview

Project Overview

For this project, we were tasked with developing a complete brand identity for a law firm or financial institution. I chose to create branding for Lexford, a financial institution whose name evokes trust, professionalism, and strength.

Role

Role

Brand Designer

Creative Director

Researcher

Tools

Tools

Photoshop

Illustrator

InDesign

Vernacular

Vernacular

This project is a "corp piece" and must be designed with elements that provoke high class and trustworthiness. 

Initial Sketches

Initial Sketches

Final Logo

Final Logo

Explore More Projects

Refreshing the brand identity for a campground in Williston, Florida, known for its prehistoric underwater spring and unique diving experience.

UX/UI Design

Website Redesign

Lumiere Theatre's website design was crafted to enhance user experience, boost engagement, and elevate the brand's online presence.

UX/UI Design

Web Development