Nihon

2022

Crafting a brand identity for Nihon, a Japanese rosé wine that blends tradition with contemporary elegance.

Brand Design

Product Packaging

Creative Direction

Project Overview

As the Brand Designer and Creative Director for this project, my role was to conceptualize and execute a cohesive visual identity, packaging system, and product presentation. This included designing the label, selecting and styling the containers, and creating mockups that visually narrates the brand’s essence.

Role

Brand Designer

Creative Director

Tools

Photoshop

Illustrator

Figma

About Nihon

Nihon is a rose wine Moscato brand that draws inspiration from the modern and contemporary essence of Japan. The name "Nihon" itself pays homage to the country's rich heritage, translating to "The Land of the Rising Sun." This brand is not merely about a beverage; it encapsulates an experience, an ode to transformation and the dynamic spirit of Japan.