This intern team project was created at Bigeye Agency during my semester-long role as a Graphic Design Intern. Centered around T.G. Lee Dairy’s 100th anniversary, the project proposes a large-scale community event to strengthen the brand’s emotional connection with Central Florida while increasing relevance among younger consumers. The initiative reframes T.G. Lee from a traditional dairy brand into a modern, community-driven icon rooted in health, family, and local tradition.